The rise of non-alcohol products has led to both eye-popping data and questions about long-term growth. While the Beer Institute recently shared that NA beer sales to retailers were up 22% in Q1 — increasing beer’s share of the NA market to 87% — new IWSR data projects a slowdown to just 3% overall market share by 2029. Growing or slowing? The answer may be in the IPA of the beholder.