NBWA hosts regular educational webinars on a wide range of industry topics. Members are invited to each webinar in advance and have access to the full library of past webinars.
See below for our most recent webinars and please contact info@nbwa.org for questions about webinars or if you are interested in participating in a future webinar.
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Upcoming Webinars:
Avoiding H2-Woes: How to Maximize Your Investment in the Water Category 
April 16 2025 | 2pm
The U.S. bottled and canned water market continues to grow, reaching nearly $50 billion in 2024, and all NBWA members report selling these products.
As distributors grow their investment in this category, there are important developments to consider. Join us on April 16 for a member-exclusive webinar on growth and innovation in the water market and steps distributors can take to increase revenue and protect their investment.
Explore this growing category through insights from:
- Michael Fine – Chief Retail Officer, Liquid Death
- Duane Stanford – Editor, Publisher and Owner, Beverage Digest
- Blaine Tasaka – District Sales Manager, Crystal Geyser
- Moderator Paul Pisano – Sr. Vice President of Industry Affairs and General Counsel, NBWA
Recent Webinars:
Ignite Your Career in 2025
Hosted March 12, 2025 | 2pm
Watch this distributor-focused career workshop where longtime distributor HR leader Nancy Tallent shares strategies on how to:
- Enhance your professional network
- Obtain mentors and sponsors
- Create a career-accelerating development plan
- Amplify your voice
Participants will have the opportunity to develop a quick action plan that can be put to work immediately!
Watch Webinar Recording
Thirsty To Discover: The New Beer and Beverage Marketplace
Hosted on February 26, 2025
How can the beer industry better compete for attention in today’s crowded beverage marketplace? According to consumer guru Hunter Thurman, CEO of Alpha-Diver, psychology provides a deeper diagnosis into market challenges — and he’ll explain why it can light the way forward.
Join us as Thurman breaks down the WHYs behind today’s consumer behavior and shares tangible things marketers can do to drive growth.
Watch Webinar Recording
How Beer Distributors Can Prepare for and Respond to Natural Disasters
Hosted on Oct. 24
In this webinar moderated by NBWA’s Paul Pisano, get firsthand perspectives on disaster preparedness and response from:
- Gary Parkinson, Blach Distributing Co. in Nevada and California
- Genesis Smith, Pepin Distributing Co. in Tampa, Florida
They’ll share strategies for minimizing risk, maintaining business continuity and ensuring your team is able to quickly and effectively get back into action.
From natural disasters to supply chain disruptions, this webinar will prepare you for the unexpected and help you protect your business in times of crisis.
Watch Webinar Recording
2025 Labor Market Outlook for Beer Distributors
Hosted on Oct. 24
What will the 2025 labor market for beer distributors look like? Stay ahead of the recruiting and retention landscape by watching NBWA Vice President, Analytics and Chief Economist Lester Jones…
- Break down the results of the association’s 2024 Compensation and Benefits Study
- Explain how the data provided by NBWA distributor members correlates with broader labor market trends
- Look ahead to possible economic shifts that may impact your company’s workforce
Developing an AI Path for Your Business
Hosted on July 30, 2024
From logistics to sales and everything in between, AI has the potential to change the way beer distributors operate their businesses.
Members of the Beer Industry Electronic Commerce Coalition (BIECC) provide a primer of how distributors can implement AI tools into their day-to-day operations. Don’t miss expert guidance from:
- Sean Mossman, Founder, Behold Beverage AI
- Tracy Neal, Founder/CEO, iSellBeer
- Bill Kraich, Vice President of Strategic Alliances, Encompass Technologies
- Laura Melzow, Strategic Technology Manager, Glazer’s Beer & Beverage
- Drayton Lee, IT Director, Champion Brands
- Dave Christman, Vice President of State Affairs, NBWA