What is Beer First?
To better bolster distributors and continually grow the beer sector’s profile and presence in the marketplace, NBWA continues to expand the Beer First initiative. Guided by a leadership team of distributors, representing a cross-section of the country, chain and independent markets and major supplier networks, the Beer First initiative ensures distributors have the tools they need to continually boost the beer category.
- Beer First Sell Sheets: channel-specific data-driven sell sheets that help distributors turn data into dollars and sell more beer. They can be localized and customized to meet opportunities in every market.
- On-Premise Profit Calculator: analyze data to demonstrate to accounts how beer can be more profitable than wine and/or spirits during happy hour.
- Retail Profit Calculator: generate charts that help show off-premise retailers how beer drives more profit in an effort to win display space.
- Online Certification Program: levels and courses geared towards on-premise and off-premise, sales representatives, first line managers, key account managers and other aspiring industry professionals can expertly learn how to strategically use NBWA’s Beer First tools.
- Beer First Fridays: a nationwide initiative executed locally by distributors to conduct on-premise account “takeovers” and remind consumers how a cold beer makes any occasion better!
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