Beer First tools equip distributors with data on value of the total beer category to use with your accounts. The suite of tools includes customizable sell sheets, on- and off-premise profit calculators and activation kits, all designed to help you clearly communicate to your accounts: put beer first and you will win!
Guided by a leadership team of distributors, representing a cross-section of the country, chain and independent markets and major supplier networks, the Beer First initiative ensures distributors have the tools they need to continually boost the beer category.
What’s In The Beer First Toolkit
All Beer First tools have been updated with the latest sales data to provide you with the most recent positive beer facts.
1. Profit Calculators
This tool can be used for both retail and on-premise, helping you win display space at your accounts and demonstrate how beer is the real winner of Happy Hour.
2. Selling Tools
These tools are simple enough to be used on all platforms, including your phone, tablet, and even traditional printouts. The sell sheets contain a wealth of channel-specific data that demonstrate the value of beer.
3. Customizable Selling Tools
Easily create tailored sell sheets using customizable templates to incorporate data specific to the season, your region, and account type. This document shows how simple it is to build a custom page that meets your account needs.
4. Beer First Certification
A training program designed to help Sales Representatives and Account Managers elevate customer relationships and sell more beer.
Access the Beer First Toolkit
Watch the Overview Video!
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