Join leaders from across the beer and beverage distribution industry at the third annual BREW Leadership Forum on April 7, 2025 in our nation’s capital.
This professional development event takes place within NBWA’s Legislative Conference. Through engaging workshops and presentations, you’ll learn how to maximize your leadership potential and deliver more wins for your company.
- Insights into how beer distributors can dominate the new beverage landscape
- Expert perspectives on motivating and retaining your workforce
- Candid tabletop discussions about the skills modern leaders need
Drive innovation in your company while advocating for its future — register for the Legislative Conference and BREW Leadership Forum!
Thank You to Our BREW Leadership Forum Sponsors
Register
Attending NBWA’s 2025 Legislative Conference?
Add the BREW Leadership Forum as an optional event while registering. Please note this event is a $125 additional cost to your registration price.
Unable to attend the Legislative Conference?
No problem — you’re able to register for the BREW Leadership Forum as a standalone event for $200.

Agenda
This year’s agenda will help you get Ready for a Reset. Return to your distributorship with fresh energy and a plan of action for delivering big wins after getting expert tips on how to…
Better understand consumer thinking with insights straight from the retail floor
Be a more effective leader by changing your mindset from ‘reactive’ to ‘proactive’
See agenda details below and get ready to reset your drive, remix your thinking and redraw the playing field.
8:00 – 8:15 a.m. — Welcome
Hear from the new sheriff in town.
Get the day started with a rousing introduction from NBWA Chair Rebecca Maisel.
8:15 – 8:35 p.m. — Rep. Angie Craig (MN-02)
Our first of two special political guests.
8:35 – 9:35 a.m. — Retool Your Negotiation Arsenal
A powerhouse panel with Genesis Smith (Pepin Distributing Co.), Karen Kovtun (Ippolito Christian), Laurie Knight (NBWA) and moderator Jessica Miller (Rock Spring Real Estate Solutions)
Accomplished women leaders in the beer industry will help you master the art of negotiation. Whether closing deals, advocating for your ideas or navigating complex workplace situations, you’ll learn how to leverage innate skills such as empathy, collaboration and active listening to achieve your goals.
Following the panel, each table will engage in hands-on activities designed to enhance networking and negotiating capabilities, ensuring you leave with actionable insights and strategies.
9:35 – 10:20 a.m. — Brand YOU! Your Role in Taming Turbulence in a Rapidly Changing World
Lessons on communication and branding from renowned CNN journalist Nadia Bilchik
In a world of constant disruption, your personal brand is your most powerful tool for creating stability and driving impact.
Nadia Bilchik’ s interactive keynote explores how embracing authenticity, amplifying your strengths, and maintaining focus on what you can control empowers you— even in the most turbulent times.
Through actionable strategies, compelling stories, and insights from world leaders and top performers, this session will equip you to turn uncertainty into opportunity and position yourself as a steady force in an unpredictable world.
10:35 – 11:35 a.m. — Rewrite, Not React: A Problem-Solving Framework for Beer Professionals
Beer distributor turned HR guru Clarissa Peterson helps you cut through the mental clutter
Ever feel like you’re constantly putting out fires, reacting to problems instead of preventing them? Like you’re stuck in a reactive cycle, always below the waterline, just trying to keep the ship afloat? We’ve all been there. But what if there was a way to shift your focus, proactively shape your outcomes, rise above the waterline, and steer the ship?
In this interactive session, Peterson will show you framework to transform how you approach challenges, foster accountability and ultimately, drive better results. Get ready to learn about ‘Above the Line/Below the Line’ thinking — a simple yet profound concept that will empower you to move from reaction to creation, from problem-solving to solution-generating.
11:35 a.m. – 12:15 p.m. — Recalculate Your Portfolio in an Era of Industry Convergence
Hear perspectives on blurring segment lines from Erica Garvey (Stateside Brands), Aimy Steadman (Beatbox) and Pete Marino (Bardstown Bourbon Company), moderated by G&M Distributor President Adam Vitale
From spirits and wine to an influx of functional, energy and NA drinks, more products want a ride on beer trucks than ever before. How can distributors capitalize on their reputation for logistics and c-store expertise to position themselves as the go-to option for suppliers of all types? And what factors should they consider as they seek to supplement their core beer products with other beverages?
12:15 p.m. – 12:50 p.m. — Rethink the Conventional Wisdom: Winning in the Era of Moderation, Marijuana & GLP1
A panel on controlling your future in a time of change featuring Jeff W. Bertucci (F.E.B. Distributing Co.), Kaleigh Theriault (NielsenIQ) and Lester Jones (NBWA), moderated by Jenn Litz-Kirk (Beer Business Daily)
The conventional wisdom doesn’t seem so conventional these days…or all that wise. As distributors stare out at a beverage alcohol marketplace brimming with change, how can they maneuver their organization to a winning position? This timely panel will explore the trends and attitudes set to define the next decade of beverage sales.
1:00 – 2:00 p.m. — Lunch With Rep. Julie Fedorchak (ND-At Large)
Enjoy lunch while our second political guest talks with NBWA Secretary and McQuade Distributing President Shannon McQuade-Ely
Schedule
Speakers
Rep. Angie Craig
Member of CongressRep. Angie Craig represents Minnesota’s Second Congressional District. She is fighting for working families – and for a Minnesota where every member of every family gets a fair shot. That means a future with lower health care costs and opportunities for career skills and technical training for 21st century jobs. She’ll work with anybody – and take on the Washington establishment – to get things done for her constituents.
Rep. Craig learned the value of hard work from her mother, a single mom who raised three children while earning her teaching degree. She too worked two jobs to help put herself through college. Years later, she moved to Minnesota and fell in love with the strong communities and quality of life. She and her wife Cheryl Greene have four sons – three who have already graduated from college or tech school and one who is currently in college. They lived in Eagan for nearly a decade and recently moved to Prior Lake. Angie attends church in Apple Valley and is a Rotarian who has served on several local community boards over the years. She is a small business investor, the former head of Global HR and Corporate Relations for a major Minnesota manufacturer, and a former newspaper reporter.
In Congress, Rep. Craig is fighting to make sure career skills and technical education is an option for every young person; to lower the cost of healthcare and to work toward a solution that expands health care to many more Americans; for infrastructure investments that benefit our communities – big and small; and for policies that reward people for their hard work – especially family farmers and small business owners. She plans to pursue these priorities through her appointments on the House Committees on Agriculture and Energy and Commerce. But she knows she can’t do it alone. Through regular town hall meetings and work in the district, Rep. Craig hopes to hear from you directly about how she can help deliver economic opportunity to every Minnesotan.
Rep. Julie Fedorchak
Member of CongressCongresswoman Julie Fedorchak is a fourth-generation North Dakotan, proudly representing her state’s people, values, and traditions in Washington, D.C.
Julie has 30 years of experience in business and public service. Most recently, she completed 12 years as a member of the North Dakota Public Service Commission. In that role, she helped deliver North Dakota families and businesses the lowest utilities services costs in the nation, permitted more than $15 billion in energy infrastructure projects, and advocated for reliability-based market reforms as her state’s liaison to the 15-state grid operator MISO (Midcontinent Independent System Operator).
Julie rose to several national and regional leadership positions in the energy sector, including president of the National Association of Regulatory Utility Commissioners (NARUC), a post she completed in November 2024. Julie has been a national advocate for the responsible, aggressive energy development that is necessary for economic growth, public safety and national security.
Prior to being a utility regulator, Julie was U.S. Senator John Hoeven’s state director for two years. Early in her career she served as communications director for North Dakota Governor Ed Schafer, helping to strengthen the state’s business climate and drive economic growth. She later founded a successful communications business which she ran for 10 years, authoring several books and articles, and working with clients across business, government, and politics.
Born in Williston, raised in Fargo, and a graduate of Bismarck Century High School and the University of North Dakota, Julie embodies North Dakota’s hardworking and resilient spirit. Growing up as the youngest of eight children, she spent summers on her family farm near Belden, where she developed a deep appreciation for North Dakota’s farming and ranching communities.
Julie and her husband, Mike, a Navy veteran, have been married for 25 years, live in Mandan and have three grown children. They are active members of the Cathedral of the Holy Spirit parish and are involved in various community organizations, including the University of Mary, where Julie serves on the Board of Trustees.
Rebecca Maisel
Senior Vice President at Gulf Distributing Holdings, LLCAs the Senior Vice President of Legal and Governmental Affairs at Gulf Distributing Holdings LLC, Rebecca oversees the legal, regulatory, and legislative matters for the family’s wholesale beverage distribution company with operations in six states. She has more than 14 years of experience as an executive and in-house attorney in the beverage industry, and holds a JD from American University and a certification in mediation.
Genesis M. Smith, Esq.
Director of Legal & HRGenesis Smith joined Pepin Distributing Company in 2019 and is responsible for
overseeing the HR department which handles payroll, recruiting, and benefits for the organization. In her legal capacity, Genesis manages the organization’s contracts, insurance program, trade practice compliance, and political engagement strategy.
Prior to joining Pepin, Genesis was an Associate Trust Officer at Raymond James Trust, N.A. where she spent her early career dedicated to the administration of special needs trusts. Genesis is a graduate of the University of South Florida (2011) with a Bachelor’s degree in International Studies, and in 2016, Genesis received her Juris Doctorate from Stetson University College of Law in Gulfport, Florida.
Karen Kovtun
Managing Director, Ippolito Christon & Co.Karen Kovtun is a Managing Director and has 25 years of beverage industry experience. Her expertise is in financial advisory services regarding the valuation, purchase, or sale of beverage businesses and intangible assets.
During her 19 years with Ippolito Christon & Co., Karen has managed numerous M&A transactions and projects involving owner succession, tax valuations, debt and equity financing, litigation support, and brand transfers. Ippolito Christon has performed over 750 engagements nationwide for closely held beer, wine, and spirits distributors and soft drink companies and has been financial advisor in over 200 transactions.
Prior to joining Ippolito Christon, Karen was a senior analyst at Anheuser-Busch in the Wholesaler System Development group. Her responsibilities at the company also included investment analysis in the Treasury Department and supporting senior management in Investor Relations.
Previously, she held positions as a Senior Financial Analyst at the May Department Stores and as a Sales Engineer for Rockwell Automation.
Karen earned a BS in Engineering from the University of Michigan and an MBA in Finance from Washington University in St. Louis.
Laurie Knight
Executive Vice President, Government AffairsLaurie Knight leads the association’s lobbying team, directs the association’s federal advocacy efforts and plays a key role in advancing the association’s member-focused agenda on behalf of America’s 3,000 independent beer distributors.
Prior to joining NBWA in 2013, Knight served as the senior vice president, government affairs for the Association of American Railroads. She also spent more than five years as the executive vice president of government affairs for the National Association of Broadcasters.
Before gaining significant experience in the communications and transportation industries, Knight served as Washington representative and director of government affairs at NBWA from 1999 through 2005.
As a veteran association executive, Knight has a proven track record in advancing advocacy agendas, building coalitions and navigating complicated policy challenges.
Knight also has served on Capitol Hill, having worked as legislative director for then Representative Jim Turner (TX). She also practiced law in Texas and is licensed in Texas and California.
Knight is a graduate of Pepperdine University School of Law and Southern Methodist University.
Jessica Miller, SIOR, MSRE, MCR
President & CEO, Rock Spring Real Estate Solutions | Co-Author of A Woman’s Guide to Successful NegotiatingAs a business strategist, author, speaker, commercial real estate advisor and broker, Jessica Miller is on a mission to rethink commercial real estate processes, redefine and realign how commercial real estate brokers are compensated and reimagine what is possible for clients. As the founder and CEO of Rock Spring Real Estate Solutions, Jessica works with organizations to restructure their commercial real estate portfolios, optimize inclusive workforces, and overcome workplace challenges by developing solutions with immediate impact.
Jessica has a 20+ year track record of negotiating over 500 transactions (10 million SF of commercial real estate leases and sales) that minimize costs, aligning workplaces with organizational priorities, and enhancing the employee experience for her clients.
Jessica is nationally recognized for her advocacy work teaching, training, and inspiring women to negotiate more effectively for equitable pay and the recognition they deserve. Her mission is to empower women to get what they want in “Life” through effective communication and strategic influencing. She mentors young women to shatter the glass ceiling and shrink the gender wage gap for the next generation of working women. She hosts seminars on “How to Get What You Want in Business and Life” for women’s organizations and nonprofits.
Jessica received her Master’s in Real Estate and Development from Johns Hopkins University and graduated magna cum laude with a Finance degree through the honors program at Virginia Tech. She received her Masters of Corporate Real Estate designation through CoreNet Global and achieved the honor of receiving her SIOR designation.
Jessica has appeared as a guest on numerous national and regional television and radio programs including MSNBC’s Economy Watch, ABC’s Money Talk, CNN, NPR’s Morning Edition, PBS and Bloomberg News.
Nadia Bilchik
Communications ExpertNadia Bilchik, President of Greater Impact Communication, is an internationally renowned television personality, communication and professional development training expert, author and keynote speaker.
Her uniquely dynamic, entertaining and substantive approach to communication skills training comes from her extensive experience in delivering keynote addresses to a broad range of audiences both in the USA and around the world, conducting professional development workshops and coaching business professionals, as well as interviewing high-profile figures, celebrities and corporate leaders from global organizations.
Nadia is the author of several books including her most recent, Own Your Space, A Woman’s Guide to Polish, Poise and Empowerment, as well as Small Changes: Big Impact, Maximizing Your Presence and Leveraging the Power of Your Personal Brand, The Little Book of Big Networking Ideas, and Life after College.
Nadia has anchored and hosted feature programs for CNN International, CNN Airport Network and MNet Television (South Africa) and reported for CNN Weekends. In addition to her speaking and training business at Greater Impact, Nadia is Editorial Producer for CNN’s Weekend Morning program.
As a sought after moderator and interviewer, she has hosted many events such as Ted Turner’s The Captain Planet Foundation and opened the SOS Children’s Village in Cape Town, South Africa with President Nelson Mandela.
Nadia received a Licentiate in Speech and Drama from Trinity College, London, and Bachelor of Arts degree majors in Drama and English from the University of Cape Town, South Africa.
Clarissa Peterson
Executive CoachClarissa Peterson is an Executive Coach, Author, Speaker, and Human Resources Executive. She began her career in the beer industry, working at Washington, DC based Anheuser-Busch distributor Superior Beverages.
Clarissa has experience in all areas of HR, with special interests in leadership & team development, executive coaching, board development, cultural transformation, and mindfulness.
During her career trajectory, Ms. Peterson has served in several executive leadership positions including Senior Vice President – People at The Obama Foundation; Chief Human Resources Officer of Sophos, a global cybersecurity company; Chief Human Resources & Ethics Officer of Abt Global, a professional services firm and Chief People Officer for DLA Piper, one of the world’s largest law firms.
Currently, Clarissa is President of Ohana HR, where she works with leaders and their teams in a variety of for-profit and non-profit industries. She co-authored the books Maximizing Your HR Efforts (Thomson Reuters /Aspatore, 2009) and the e-books The Rise of HR: The Wisdom of 72 Thought Leaders (2015) and Alchemizing HR – Your Formula for the New Era (2024).
Clarissa is a graduate of the University of Maryland University College and holds several Human Resources, Ethics and Leadership certifications.
Aimy Steadman
Founder and COO, BeatBox BeveragesAimy Steadman is a Co-Founder and COO at Future/Proof, creators of BeatBox Beverages – the Original Party Punch. BeatBox Beverages is a top RTD cocktail brand in the US and the fastest growing alcohol beverage brand in the industry.
Aimy and her co-founders were named EY Entrepreneur of the Year Gulf South in 2024. BeatBox was named one of America’s Hottest Brands by Ad Age in 2024.
Pete Marino
President, Bardstown Bourbon Co.As President of The Bardstown Bourbon Company, Marino works to scale business as the organization expands business both domestically and abroad for Bardstown Bourbon Co., Green River Distilling Co. and all affiliated brands.
Marino brings extensive credentials to Bardstown Bourbon Co. with more than 30 years of experience in beverage alcohol both domestically and internationally.
Prior to joining Bardstown, Marino was the President of the Emerging Growth division for Molson Coors, where he led the company into non-alcohol beverages with the introduction of ZOA energy drink and the Coors Whiskey Company, while also overseeing their Latin American, craft beer and company-owned distribution businesses.
Erica Garvey
Vice President of Trade Strategy, Stateside BrandsErica Garvey is a dynamic marketing leader with a passion for building powerhouse brands through innovative trade, experiential, and customer marketing strategies.
As Vice President of Trade Strategy at Stateside Brands, she plays a pivotal role in accelerating Surfside’s market growth both nationally and locally by delivering impactful consumer engagements that set the brand apart. Before joining Stateside Brands, Erica held leadership roles at Constellation Brands, where she spearheaded high-impact marketing initiatives for Corona, Modelo, and Pacifico.
With deep expertise in the beverage alcohol industry, Erica has led award-winning campaigns that seamlessly blend strategic vision with flawless execution. She bridges the gap between brand strategy and sales, leveraging strong distributor relationships to ensure initiatives not only reach the market but thrive within it. Erica’s entrepreneurial mindset, relentless drive, and deep commitment to cultivating strong relationships continue to influence Surfside’s growth, making her a force in the evolving beverage landscape.
Adam Vitale
President, G&M DistributorsAs a third generation President of G&M, Adam Vitale didn’t walk blindly into his role or take it for granted. Before stepping into shoes once filled by his father and grandfather, Adam embarked on a career in hospitality and tourism consulting with a branch of PKF Consulting in Alexandria, Virginia. Adam then joined Republic-National Distributing Company of Washington, D.C.
Adam attended Graziadio School of Business and Management at Pepperdine University in Malibu, California obtaining his MBA with an emphasis in Marketing in December 2007.
The family business called him home, and in January 2008 Adam became the General Sales Manager at G&M Distributors, Inc. in Galesburg. In July 2010, Adam took on the role of General Manager, and in September of that same year, Adam was elected the President of the Board of Directors.
Locally, Adam serves as a member of the Knox College Board of Trustees. He is also involved in various other philanthropic activities. Adam serves as the immediate past chair of the Associated Beer Distributors of Illinois (Springfield, IL) and serves on the Audit Committee of the National Beer Wholesalers Association (Alexandria, VA). In 2017, Adam joined the Anheuser-Busch Wholesaler Advisory Panel where he leads the Sales Excellence Team for the North American Zone. Adam is also a member of YPO (Young Presidents Organization). He is the vice-president and treasurer of the G.L. Vitale Family Foundation.
When Adam is not working or volunteering, he loves to sip on an ice-cold lager beer. Always particular for wine being served at the right temperature, he loves a glass of Pinot Noir. And, it’s not unusual to find him seeking out the latest botanical gin to mix with something interesting…or just creating the perfect French 75.
Jeff W. Bertucci
Vice President, Operations, F.E.B. Distributing Co.Lester Jones
VP Analytics and Chief Economist, NBWAJenn Litz-Kirk
Director of Content, Beer Business DailyShannon McQuade-Ely
President, McQuade DistributingEvent Sponsorship
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