Daily Brew
Sep 18, 2024
Number of Dual Alcohol/NonAlc Drinkers Nearly Doubles in a Year
According to the latest IWSR Bevtrac data, the percentage of dual drinkers in the U.S. — those consuming both alcoholic and non-alcoholic products — has jumped from 7% to 13% in just one year, driven by millennials who led all age cohorts with a 22% rate.