RESPONSIBILITY

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ResponsibilityAmerica's Beer Distributors: Promoting Responsibility in Our Communities highlights the numerous programs beer distributors provide to promote safety and reduce alcohol abuse. Just as alcohol regulations vary from state to state, so do distributor-sponsored responsibility programs. All of the programs, however, share a common goal: to keep the communities where our families live, work and play safe.

America's 3,300 licensed, independent beer distributors and their families are citizens in the communities in which their businesses operate. The 130,000 American men and women of the beer distribution industry and state-based regulation of alcohol play a critical role in the effort to eliminate drunk driving, alcohol abuse and the underage purchase and consumption of alcohol.

Alcohol is not like other consumer goods and can have consequences if abused by adults or consumed illegally by those underage. That is why beer distributors take steps to ensure the safe and legal sale of alcohol and fight efforts to weaken regulations that exist to provide a safe and orderly marketplace.

Beer distributors are licensed at both the state and federal level. They operate within a system controlled by the states which is responsible for regulating alcoholic beverage distribution and administering prevention and treatment activities in communities. This state-based system of alcohol regulation provides a transparent and accountable chain of custody in the sale of beer, making it easier to enforce state laws and local ordinances. The system also regulates retail sales, ensuring that retailers hold the appropriate licenses and do not sell to those under the legal drinking age.

Within the regulatory framework, beer distributors provide not only choice and value in their products but also participate in a wide variety of programs that promote responsible consumption. Programs range from providing free taxi rides home for bar or restaurant patrons to sponsoring alcohol-free after-prom events and producing educational materials to help parents talk to their children about underage drinking. Distributors also promote alcohol education initiatives, such as inviting guest speakers to schools and community centers to share their personal experiences involving alcohol.

NBWA also encourages parents and community leaders to utilize resources provided by the U.S. Health and Human Services Substance Abuse and Mental Health Services Administration (SAMHSA). The Web site www.stopalcoholabuse.gov includes resources that can assist in educating young people about the dangers of underage drinking and the importance of making healthy choices. 

Public Service Announcements

Alcohol is a unique product that is not for everyone. The National Beer Wholesalers Association creates public service announcements (PSAs) to address alcohol abuse, including illegal underage drinking and drunk driving.

Any of NBWA's print PSAs can be downloaded and customized for placement in newspapers, programs, brochures and other materials. The PSAs also make excellent posters to display at schools, community centers or in businesses to reinforce the dangers and consequences of underage drinking and drunk driving. 

NBWA also produces audio PSAs for distribution to radio stations. Click here for more details.

Distributor Sustainability

Distributor Responsibility

Distributors across the country are conserving resources in warehouses, on the roads and in the marketplace. Among other sustainable programs, beer distributors are utilizing alternative energy sources by undertaking initiatives that range from energy-saving lighting technologies to fuel-saving hybrid or biodiesel beer trucks.

Distributors work to streamline the delivery of beer from America’s more than 1,600 breweries and hundreds of beer importers and safely deliver it to more than 500,000 licensed retailers around the country. Beer distributors organize deliveries with individual suppliers and retailers to avoid logjams in the supply chain which would result in wasted fuel and increased emissions among other significant environmental waste.

Sustainable business practices protect tomorrow’s environment, and they also help to preserve the 130,000 quality jobs in the American beer distribution industry. By implementing sustainable practices, beer distributors will continue to efficiently and responsibly provide a wide variety of beer to American consumers of legal drinking age within an orderly market.

Click here to download the brochure. 

Guide to Responsible Party Planning

Planning a party or gathering of friends and family often involves much thought and attention to detail. Serving alcohol beverages at your party requires extra effort to ensure they are consumed moderately and responsibly by your guests. Click here to download a guide to responsible party planning.

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