Daily Brew
Jan 23, 2025
Direct-to-Consumer Wine Hits a Wall — Down 10% from 2023
According to the latest Direct-to-Consumer Wine Shipping Report, the total volume of DtC shipments dropped to 6.4 million cases and the value of these shipments fell 5% to $3.94 billion— the steepest per metric drop since the report’s inception in 2010.