Tri-Eagle Sales appeared on the "Moms Everyday" show to promote their responsible drinking program. Brittany Mukadam, a brand activation manager at Tri-Eagle, explained the company's program "Family Talk," which is a strategy that parents can use when talking to their children about under-age drinking.
The Daily Brew
Shock Top has expanded once again to include a new limited edition beer: Shock Top Spiced Banana Wheat. The Belgian-style wheat ale is brewed with wheat, citrus peels, honey, spice and banana. The new Shock Top will only be available on draft at beer festivals, at special events and at some retail locations for a limited time, Anheuser-Busch said.
Craft & Specialty Sales Manager of Jacksonville-based Champion Brands David Rigdon said that he considers craft beers "affordable luxuries." The craft beer scene surged in popularity during the recession. The result, Rigdon said, was dynamic complex flavors offered at a recession-accessible price point. That's been good news for beverage distributor Champion Brands, which holds events like beer dinners to help the company promote its offerings.
SweetWater Brewing has tapped Superior Beverage Group for distribution coverage throughout the Columbus and Cleveland, Ohio markets. The news comes a month after Sweetwater, which is based in Atlanta, Georgia, detailed its initial plans to expand its reach in the Buckeye State.
Epic Brewing continues its distribution kickoff in Texas with a series of events in Dallas and Fort Worth. Distribution in these areas will be handled by Andrews Distributing. “We have had many requests for our beers in Texas the past few years,” said National Sales Manager Michael Malachowski. “And with the increased capacity from Denver we can finally answer their call.”
Scott Whitley, president of Coors Distributing Co., has been named President and CEO of MillerCoors’ Tenth and Blake Beer Company. Whitley will replace Tom Cardella, who is retiring at the end of the year. “Whitley is a veteran of the beer industry,” Cardella said. “And he has been at the heart of the craft beer world ... so he understands craft beer.”
Twitter users curious about how others engage with their 140-characters-or-less musings will be delighted to learn that the microblogging service has just made its analytics tool available to all.
U.S. consumer spending unexpectedly fell in July as savings rose to their highest level in more than 1-1/2 years, indicating that households remain cautious despite an acceleration in economic growth.
Draft Magazine highlights saisons to try before the unofficial end of summer this weekend. These late-summer saisons keep us in warm-weather spirits, though we know that barleywines soon beckon.