Big Beer still has a problem: Drinkers, especially millennials, aren't consuming enough of it. That much was made clear this week at the annual meeting of the National Beer Wholesalers Association in New Orleans, where more than 2,000 distributor and brewing leaders gathered to debate a range of issues facing the industry. Lester Jones, NBWA's chief economist, rejects the product lifecycle theory, saying recent declines are due to external factors like stubbornly high jobless rates among young adult males. "Everyone always has this crazy notion that big beer is dead," he said. "I don't think it's dead," he added. "I think the factors that give people reason to buy beer are injured."
The Daily Brew
Mims Distributing Company has announced the addition of San Diego, California-based Ballast Point Brewing to its roster of brewing partners. Ballast Point started in 1992 as the backyard brewery brainchild of founders Jack White and Yeusef Cherney. Ballast Point chose Mims Distributing to increase its footprint in North Carolina’s booming craft beer industry.
The Somers Education Foundation has organized its “Taste of Excellence” event. Rogo Distributors will have seasonal beers and ciders and special offerings from Broad Brook Brewing Co. The Somers Education Foundation is a not-for-profit organization supporting innovative projects and programs to enhance student learning in Somers public schools.
In Germany, home of Oktoberfest and a five-century-old brewing law, beer consumption has been on an unstoppable decline, prompting Europe’s biggest producer of the beverage to turn to an unlikely place for help: the U.S.
Gallup's U.S. Job Creation Index reached a six-year high of +30 in September. This is up from twin readings of +28 in July and August.
Britain's financial watchdog has launched a full investigation into the Tesco accounting scandal that has now wiped 4 billion pounds from the troubled grocer's stock market value.
Parade magazine featured a recipe for a beef and beer stew that calls for lager beer.