Wisconsin Beer Distributor Marks 25 Years of Sales and Service

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Beechwood families having fun celebrating 25 years of service at the warehouseBeechwood families celebrate 25 years of service at the warehouseWisconsin beer distributor Beechwood Sales and Service recently kicked off its 25th business anniversary festivities with a company picnic attended by the entire Beechwood team and their families at its warehouse in New Berlin. The celebration will continue through the end of the year with a series of events highlighting the quality and variety of malt beverages the company distributes.

A locally owned and operated company, Beechwood was acquired in 1987 by the Sheehan family.  Since then, Beechwood has seen its sales increase greatly by building brands.  Today the company sells more than 90 brands, including familiar Anheuser-Busch InBev products as well as many craft labels.

John Sheehan, President of Beechwood Sales and Service, with his father, Jerry Sheehan, thanking team members for a great 25 years of business.John Sheehan, President of Beechwood Sales and Service, with his father, Jerry Sheehan, thanking team members for a great 25 years.“When my family purchased Beechwood in 1987, we had only 38 employees and a small warehouse in West Allis,” said John Sheehan, president of Beechwood. 

“After a significant investment in people, equipment and buildings, today we work out of a state-of-the-art 165,000 square-foot facility in New Berlin," Sheehan said.  "More than 200 team members focus on selling, marketing and delivering some of the finest beer across the great state of Wisconsin.  I am proud of where we have come in such a short time, and I am honored to have so many quality people working at Beechwood – 11 of whom have been part of our family from the start.”

In both 2011 and 2012, Beechwood was named among the “Top 100 Work Places in Southeastern Wisconsin” by the Milwaukee Journal Sentinel.   This award celebrates companies and organizations that are doing things the right way in the eyes of their own employees.

Beechwood and its employees are active in their local communities, donating time and money to support a variety of causes and charitable efforts. 

John Sheehan talking to Beechwood team members and families over a cold beer.John Sheehan talking to Beechwood team members and families over a cold beer.Beechwood also provides sponsorship support to many charities and events in Southeastern Wisconsin, including the Wisconsin State Fair and the Wisconsin State Fair Youth Foundation, East Town Association, First Stage Children’s Theater, Junior League of Milwaukee, Milwaukee Veterans Day Parade, Pabst Theatre Foundation, Ozaukee County Fair, Positively Pewaukee and various festivals and events throughout the year. 

In 2011, Beechwood and its employees donated more than $175,000 to worthy causes across the state.

Beechwood Sales and Service is part of L. Knife & Son, a company in its fourth generation of owner operators.

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