Next Generation Conference

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NBWA’s Next Generation Group brings together future leaders in the beer distribution industry. The group focuses on learning more about the beer business, getting more involved with the association and networking with other distributors from all areas of the country representing all brands.

NBWA's Second Annual Next Generation Success in Leadership Conference took place August 4 - 5, 2014, at the Hyatt Regency Chicago in Chicago, Illinois.

CONFERENCE SPEAKERS

Curt Steinhorst discussed “Crossing the Generational Divide: Unlocking the Power of Generations for Your Strategic Advantage.” Steinhorst works with Jason Dorsey, who spoke at NBWA’s Annual Convention in 2013, on behalf of The Center for Generational Kinetics. For the first time in history, four generations are working side by side. Each of these four generations – Matures, Baby Boomers, Generation X and Gen Y – is guided by a different set of values, beliefs and expectations. Steinhorst discussed each generation’s preferences and priorities to highlight what they bring to the workforce and how to build upon common ground.

Beth Bratkovic, author of Leadership & Rock and Roll and founder of KIS-Keepin’ It Simple Consulting, lead a session on "Conversational Capacity," the ability to remain balanced, open and focused on learning when dealing with difficult subjects and challenging circumstances. She explained how conversational capacity is the secret to building successful teams that perform when the pressure is on. Bratkovic also led a break-out session dedicated to "Succession Planning," and applying conversational capacity skills to those conversations. Attendees heard from distributors who have successfully implemented succession planning, then practiced their own conversations.

David Belden, founder of ExecuVision International (EVI), discussed the “Many Roles of Leadership.” EVI works with companies, associations, non-profit and governmental organizations to help them discover the underlying blockers to cooperation, understanding and profitability. What is it like for a younger family member to assume a role in the company? Which constituencies are the most important? Subordinates? Peers? Superiors? Family members? How do we satisfy them all? Belden examined the extra layers of complexity in a family-owned business and the actions a young family member with little direct experience can take to emerge as a leader from his or her first day on the job. He also led a breakout session on ”Mentoring,” explaining best practices for laying the foundation for a leadership development program and the importance of mentoring for even the most senior executive.

Andrew Keyt, executive director of the Loyola University Chicago Family Business Center and president and founder of Keyt Consulting, is widely recognized as a thought leader on issues unique to family-owned businesses. Speaking from his own professional experiences and research, he discussed “Fostering Entrepreneurship in the Next Generation,” and led a breakout session on “Stepping into Leadership.” As a member of his own family partnership and a manager in two family-owned firms, Keyt has firsthand experience with family business challenges.

The expanded two-day conference also included sessions on the value of state-based alcohol regulation, lobbying and communications led by members of NBWA’s leadership team, along with a Monday evening social event.

If you are interested in becoming a member of the Next Generation Group, please contact Coordinator, Member Programs & Meetings Maggie Graham at mgraham@nbwa.org.


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